UTM link builder
UTM parameters tell Google Analytics which newsletter, ad or post brought each visit. Enter your URL, fill in source, medium and campaign, and copy the finished link. Everything is calculated in your browser.
Processed 100% in your browser
Always use the same names, in lowercase: “Email” and “email” would show up as different sources in your reports.
Ctrl + Enter runCtrl + C copy result
How to use
- 1Paste the destination page address, starting with https://.
- 2Fill in source, medium and campaign; the other fields are optional.
- 3Choose whether to lowercase values and how to handle spaces.
- 4Copy the link and use it in your email, ad or post.
Use cases
- Measure which email newsletter drives the most visits.
- Compare ad performance across social networks.
- Tag the link in your Instagram bio or email signature.
- Keep campaign names consistent across your whole team.
Frequently asked questions
What are UTM parameters?
They are tags added to the end of a URL, such as ?utm_source=newsletter. They do not change the page, but Google Analytics reads them to know where each visit came from.
Which ones are required?
Source, medium and campaign are the three basics. Term, content and ID are optional and help tell variants apart within one campaign.
Why should I use lowercase?
Analytics treats “Email” and “email” as different sources. Always writing them in lowercase avoids fragmented reports.
Can I use UTMs on internal links?
It is not recommended: they restart the session and distort traffic sources. Use them only on links that point to your site from elsewhere.